At the beginning of the year - I developed a calendar for 52 weeks of wedding blogs. One of my ideas was to ask the vendors that you work with locally to respond to some questions that as a vendor they are asked by clients seeking their services. The first in our series is Event Floral. The following questions and answers came from Erin Stoffregen. I hope that you enjoy!!
What makes Event Floral different from other florists?
Event Floral is an “event florist” meaning that we specialize in weddings and events. Our business and design team are built around the ebb and flow of event work, with the ability to execute multiple weddings in a weekend. Our dedicated team is available to fully service delivery, set up and decorating, and clean up of your wedding. Event Floral also offers limitless possibilities for coordinating accent décor including specialty linens, fabric draping, arches and custom ceremony settings, and rental items to create a complete and cohesive design aesthetic. As part of the planning process with Event Floral, we enjoy offering a complimentary “mock-up” sample of your centerpiece or tablescape as well as the opportunity to preview your wedding flowers the day before the wedding.
Will you be doing my arrangements and bouquets or will it be another designer?
At Event Floral we have an extensive, experienced design team with each member specializing in an area or “department” of design work. Since the bridal bouquets are the most personal and widely photographed facets of your wedding flowers, I take great care crafting them myself. I then work closely with all members of our team on additional floral designs and event set up to ensure your vision and all its intricate details come to life on your wedding day.
What design styles do you work in?
The most refreshing part of what we do is that we are always creating something different, crossing lines between design styles and trends. The varied talents of our designers allows us great versatility to tackle a wide array of styles. Some current wedding style favorites we are loving include “Rustic Elegance” characterized by a more natural, relaxed feel while still embodying a timelessness and sophistication and “Modern Glam” which pairs luscious flowers, often in more structured designs, with luxurious accents of glass, rhinestone, or metallics.
If I provide you with a photograph can you recreate it?
Images are a wonderful, priceless tool in planning your wedding, and yes, we can certainly recreate a photograph. However, we always encourage couples to infuse their inspirations with personal touches. Maybe include a favorite flower, add an accent color, or select a different vessel for an arrangement to make your wedding flowers distinct and uniquely yours.
Can we completely customize the flowers that we want?
All of work by nature is completely customized to fit your style, desires, and budget. We appreciate some flexibility to use our professional creativity within your color palette and style theme to include flowers or elements that may inspire us along the design process. We want your wedding flowers to reflect you, and we happily accommodate specific requests wherever possible.
How far in advance do you start to make the arrangements and bouquets? How are they stored?
We love when couples want to know more about the design process and floral care. Fresh flowers start to arrive early in the week, after which they are cut, placed in buckets of water, and stored in the cooler for proper hydration and longevity. The earliest we start designing with the flowers is three days out from an event. We keep bouquets and arrangements in vases of water or use floral foam as a water source. Everything is stored in our coolers with water replaced as necessary to ensure freshness.
How do you keep up to date on the newest trends?
Keeping up on the newest trends is such a fun part of what we do. We enjoy scouting social media sites and keeping our eyes on popular wedding and floral design blogs. We try to share trends we’re spotting on our Pinterest, Facebook, and Twitter pages as well as features on our blog. Additionally, we subscribe to many industry print magazines and online publications. We also attend industry expos, workshops, and inspirational events throughout the year.
What flowers are used in what season?
The floral industry is constantly introducing new varieties and expanding growing seasons so that many flowers are available virtually year-round. Flowers that are “in season” can offer cost savings and more beautiful, bountiful blooms for the price. Here are some favorites by season:
Spring: Tulips, Lilac, Hyacinth, Ranunculus, and Peonies
Summer: Peonies, Hydrangea, Garden Roses, Cradpedia (“Billy Balls”), Lisianthus, and Succulents
Fall: Sunflowers, Dahlias, Mums, Antique Hydrangeas, Amaranthus, and Berries
Winter: Fresh Evergreen, Winter Berries, Anemones, Roses
*For winter weddings, be sure to consider using more hearty blooms if you want to take outdoor pictures with your bouquets.
What is the most unique arrangement that you have made?
We love playing with different styles, shapes, and sizes of arrangements and thrive on the challenge of creating something new and innovative. Some of the most unique arrangements we’ve created include pink and white oversized fresh floral “balls” that hung from the ceiling for a local fundraising dinner, cascading bridal bouquets made of crystals (sometimes even lit with LED lights), and custom ceremony or archway settings dripping with fresh flowers and greenery.
What do you suggest regarding bouquet preservation?
There are instances where bouquet preservation works wonderfully and others where it either doesn’t work well initially or after a period of time it still fades or deteriorates. Our biggest suggestion is to hire a fabulous photographer. It is well worth the investment; your wedding pictures will last forever and be the best memory of your special day.
Accent on Events can assist you with finding the right florist and asking the right questions!! Stay tuned for next week.....Wedding Photography